The ComeUp brand is rated as one of the highest quality winches in the world. ComeUp has exclusively manufactured nothing but winches for over 37 years. As a behind the scenes private label manufacturer for the U.S. market for many years, ComeUp has chosen to go direct with its own brand name to bring its value added high quality winches to the U.S. market at a lower price. Though the ComeUp brand is not yet known in the U.S. ComeUp is highly regarded, very popular and widely used in the rest of the world. ComeUp winches reputation for quality, durability and innovative engineering won it the selection for use by Artic Truck in Polar expeditions to both the South and the North Poles. The expedition to the North Pole was captured on film by the popular international television program “Top Gear.