Rothco
It all began in 1953 during a family visit. Agreeing to his father-in-law’s offer, Milton Somberg would assist with overseeing Morris Rothenberg & Son, today now known as Rothco. In due time, Milton would become a pioneer in the Army-Navy surplus industry, all while building the foundations of what Rothco is today.
Starting from a small loft on Great Jones Street in the Lower East Side of Manhattan, NY with a focus on used rags, clothing, and WWII military surplus, Milton learned about the industry from the ground up. Under Milton’s leadership, Rothco adapted when used military goods became scarce, thus evolving into a manufacturer of military clothing and gear, which then in turn would extend into tactical, work, and outdoor markets.
By the early 1970s, Howard Somberg, Milton’s son, joined the organization, continuing the family business. Honored to work alongside his father for many years, Howard learned how to sail the proverbial ship toward continued success. Howard encouraged the exploration of new ideas, product innovation, and expansion of Rothco’s facilities, leading way to the development of a 205,000+ sq ft headquarters in Ronkonkoma, NY, in 2001.
For several decades under Howard's leadership, Rothco grew as the brand you know and love today. Taking inspiration from its military roots and heritage, Rothco expanded its collection of military, tactical, work, and outdoor clothing and gear. And even as time goes on, Rothco remains a family owned and operated company, where Howard's son-in-law, Dennis Hopper, is currently COO, and other members of the family play active roles within the organization.
